From the anime White Album, Toya Fujii is a normal University student. He has a girl friend and is awkward at times. His girlfriend, Yuki Morikawam, is a idol singer which has no time for him mostly but she loves him dearly. This leads to him wandering from lady to lady while keeping her as well.
Why I hate him: Man whore and gives in to temptation many times.
Overall: Oddly White Album has a shitty first season and a good second. So if you are a masochistic and willing to sit through the bad to get to the good check it out. Toya, you'll love to hate.